Let trade customers order from your live stock — without the WhatsApp retyping.
Dstro gives every trade customer a private link to your catalogue, showing what you actually have in stock at the price you agreed with them. The order comes back as a clean, structured record — so nobody on your team retypes a chat thread into a spreadsheet again.
Free during the pilot · No card · Distributors in any country
Meridian Electrical
Halewood Contractors · Contractor tier 2
LED Bulb 9W
In stock412 in stockAdded£1.50
£1.20
Modular Switch
In stock1,180 in stockAdd£1.05
£0.85
20W Panel Light
Low stockOnly 24 leftAdd£6.20
£4.50
12 products · £184.50
Place orderLive stock only
Customers see what is actually on the shelf, with low-stock and out-of-stock states. They stop ordering what you cannot ship.
Their price, every time
Each customer's own price list and schemes are applied automatically. No stale sheet, no rate argument.
One clear order
Products, quantities and rates arrive as a structured record instead of a chat thread somebody has to decode.
Where the product actually is, today
Catalogue, live availability and customer pricing are being tested with our first distributor group. Order placement is being completed during the pilot and is not generally available yet.
Working now, in pilot accounts
- Product catalogue with live stock levels
- Customer price lists and schemes
- A private ordering link per customer
Being completed during the pilot
- Customer order placement and confirmation
- Order history and reordering
How a customer orders
One private link, showing live stock at their price.
You get an address of your own. Each trade customer gets their own way in, and sees only what you have in stock, priced from their own price list and schemes.
Nothing to install
Opens in the browser they already have.
Live availability
In stock, low stock and out of stock, per line.
Their price list
Applied automatically, every time they look.
Open when you are not
They order at closing time. You see it at opening.
Rathi Electricals
Sharma Traders · Retailer scheme A
LED Bulb 9W
In stock820 in stockAdded₹150
₹120
Modular Switch
In stock2,400 in stockAdd₹105
₹85
20W Panel Light
Low stockOnly 18 leftAdd₹620
₹450
Copper Wire 1.5 sq mm
Out of stockBack in stock MondayNotify₹1,400
₹1,190
12 products · ₹18,450
Place orderThe same order, before and after.
On the left is what reaches most distributors today. On the right is what the same customer sends once they are ordering from your link.
What arrives today
Needs re-typingNo quantities you can trust, no rates, nothing to hand to the picker.
What Dstro gives you
Ready to packOrder #1048
Sharma Traders
- ×20LED Bulb 9W₹120
- ×10Modular Switch₹85
- ×620W Panel Light₹450
Correct rates applied automatically. Nothing re-keyed.
How it works
Four steps to online ordering for your trade customers.
Set up once. Your customers learn nothing new and install nothing.
- 01Working now
Put your catalogue and stock in
Products, prices and live stock levels. Import the spreadsheet you already keep.
- 02Working now
Set each customer's price list
Price lists and schemes by brand, category or single product. The most specific one wins.
- 03Working now
Send one private link
Their own address, showing your in-stock catalogue at their prices. Revoke it any time.
- 04In pilot
Orders arrive written down
One dashboard. Structured lines, correct rates, nothing to re-enter.
Recent orders
Example — not live data · in pilot| #1048 | Halewood Contractors | £184.50 | New |
| #1047 | Brookside Electrical | £82.00 | Processing |
| #1046 | Vale & Sons | £128.00 | Shipped |
Where we are: steps one to three run in pilot accounts today. Step four, order placement, is being completed during the pilot.
For distributors
Built for wholesalers, stockists, distributors and suppliers.
It fits if
- You supply 25 to 2,000 retailers, dealers or sub-distributors
- The same customers reorder every week or every month
- Your prices change by customer, slab or scheme
- Someone in your office re-types orders that arrived as messages
It does not fit if
- You sell to the public, not to trade — a normal webshop suits you better
- You need invoicing and tax filing — that stays your accounting system's job
Trades we are built around
- Electrical & lighting
- Hardware & tools
- FMCG & food
- Packaging
- Industrial supplies
- Cosmetics & personal care
- Pharma & medical
- Building materials
- Auto parts
- Apparel & textiles
- Stationery & office
- Agri inputs
Distributing something else? Apply anyway — the catalogue does not care what is in it.
We provide support to
- Getting your catalogue and stock levels in, from whatever you keep today
- Setting up your first customer price lists and schemes with you
- A named person to reply to, not a ticket queue
- Your say in what order placement has to do before it ships
The pilot is open to distributors in every country.
First pilot · limited places
Stop re-typing orders.
We are choosing a small first group of distributors to build alongside. Tell us how orders reach you today, and they get the portal first.
Three minutes, three short steps
No payment, no card, no demo to sit through
Any country, any trade, priced in your currency
You shape what order placement has to do
FAQ
Straight answers about a product in pilot.
We would rather be clear about what runs today than oversell a roadmap.
Is the product live today?
It is in a private pilot. Catalogue with live stock, customer price lists and the customer-facing store run with our first distributor group. Order placement is being completed during the pilot and is not generally available yet — so today a trade customer browses their own priced, in-stock list, and the order still reaches you the way it does now.
Do customers see my live stock?
Yes. Every line shows in stock, low stock or out of stock, so customers stop ordering what you cannot ship. You control what is visible: a product can be hidden, and the store switches off in one click. Exact quantities are only shown if you want them shown.
Can I show different prices to different customers?
Yes, and it runs in pilot accounts today. Each trade customer gets their own price list, with schemes by brand, by category or on one product. The most specific entry wins, so 22% off list on everything, 25% on one brand and 32% on a single panel light is three entries — not three price lists to maintain.
Will my customers need to install an app?
No. It is a link that opens in whatever browser is already on their phone. Nothing to download, no account to create, no password to lose.
Is this a replacement for Tally, Zoho, QuickBooks or my ERP?
No. Those systems own your ledgers, invoices, tax and stock valuation, and they are good at it. Dstro sits in front of them: it is how the order gets from your customer to you in a structured form. What happens to it afterwards stays in your accounting system.
How is this different from a B2B marketplace?
A marketplace finds you buyers you do not have, and puts your catalogue beside your competitors' with pricing that drifts public. Dstro is the opposite end: your own address, your existing customers, and rates only the customer they belong to can see.
What does it cost, and which countries can apply?
Nothing during the pilot — no payment step, no card. Pricing will be shared with pilot distributors before anything is billed. Applications are open in every country: the form takes any international calling code and prices your catalogue in your own currency.
Can I ask a question before applying?
Yes. Send us a message and it goes straight to our inbox — a person reads every one, and we reply within two working days to the address you give us. If the real question is “would this work for my business”, tell us how orders reach you today and we will answer honestly, including if the answer is not yet.
Open the contact formWhat happens after I apply for the pilot?
We reply within two working days. Every application is read by hand. If you fit the first group we will show you a sample customer link built from your own products and map how orders reach you today. You get an account immediately, with your company profile and pilot status.